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Medical Transcription
What is Medical Transcription?
Medical Transcription is a permanent, legal document
that formally states the result of a medical investigation. It facilitates
communication and supports the insurance claims. There are three
main processes involved in Medical Transcription. These include:
Process I Hospitals are signed up. Doctors are trained in the process
and then he dictates into a pre-set toll free 800 number in the
US . The sound is then stored in the server at the other end of
the 800 number.
Process II The sound is digitised and sent to the offshore outsourcing
service centre as a WAVE file via satellite link. The digitised
data is converted back to sound. The trained transcriptionists listen
to the dictation and transcribes.
Process III Transcribed files are sent out to quality control persons,
who listen to the dictation and check the transcription. Corrections
are made if required. Then the transcribed report are transmitted
back to the US as word file.
Medical Transcription business
The practice of transcription involves an interesting
pattern. As a matter of routine, doctors examine patients in hospitals,
clinics and physicians' offices. They dictate important information
about the patient's history, physical examination, diseases, procedures,
laboratory tests and diagnoses. Since doctors normally make use
of technical terms, and do that very quickly, a transcriptionists
has to anticipate and record their uttering with maximum precision.
The typical process of Medical Transcription begins with receiving
dictation by tape, digital system or voice data file. Conventionally,
recorded advices were sent through physical means (i.e. a magnetic
media). However, there is steady emergence of a new practice. Using
a toll free telephone line, doctors can call up a designated number
and dictate the message, which is converted and recorded into a
dedicated server on a real time basis. This helps to save shipping
costs and improves productivity manifold.
The transcribing company connects to this server through a high
speed data link (preferably Internet or ISDN link of 128 kbps or
above) and download any fresh dictations left by customer organisations
/ doctors. The transcriber company (if different) can start to immediately
retrieve messages and transcribe them. Using ear phones and a foot
pedal for start-stop control, transcriptionists are able to hear
and control the speed of audio messages. These messages can be transcribed
with the help of a suitable word processing program / application.
A variety of word processing programs may be used as different forms
of transcription / messages may require specific features. An outsourced
or out located medical transcription centre then sends back these
transcribed messages to the hub of medical transcription network
from where it is routed to the concerned doctor / hospital. Most
of the words processing programs used in medical transcription process
typically are accompanied by libraries / dictionaries of medical
terminology.
These libraries may also be categorized based on various disciplines.
Several dictionaries are necessary: Medical definitions, medications,
medical terms by specialty, laboratory terms, surgical terms and
abbreviations. Specialized word lists are also helpful, and journals
and computer networking are helpful for current information about
new medications and terms. Transcription is done more efficiently
with the use of a medical spell checker and an abbreviation system
such as PRD or Smartype, etc.
Customers
Medical transcription business by its very nature involved transcribing
medical advice of various types. Therefore, its user base is largely
confined to individual doctors, hospitals, special test / examination
clinics, state owned medical centres, medical databases, etc.
Infrastructure and Investments Required
It is suggested that entrepreneurs should start a venture for medical
transcription with in-hand contract that lasts for a period of 1-2
years. This would help to justify investments made in high cost
infrastructure and capacity, an essential for this business. In
an otherwise case, entrepreneurs may expect to have idle capacities
for up to one year. The main components for setting up a Medical
Transcription unit include:
- Premises (Office Space)
- Servers
- Computers (with audio capabilities) and Pedal machines
- Networking
- Specialized software
- Medical Transcription Programs
- Telecom connectivity (ISDN / Leased Line / Internet)
Like any other IT Enabled Services business, it is important to
have a certain critical mass in terms of capacity to be able to
generate volumes transactions. Research has shown that a given capacity
of about 50 computers / transcriptionists. This would translate
to a total capacity of 150 people working in a total of three shifts
of eight hours each.
In order to establish capacity for 50 people, there would be investment
needed of the order of Rs. 45 - 50 Lakhs. Further manpower costs
(for 150 people) would add about Rs. 1.2 - 1.5 crore to the total
costs. In other words, an entrepreneur would need to have available
funding of approximately Rs. 1.5 - 1.75 crore to cover asset building
and recurring expenses for first year of unhindered operation for
about 150 people. Further, with the above capacity, there would
be a working capital requirement of at least Rs. 20 Lakhs.
Marketing
The best practice for marketing medical transcription services
is to approach hospitals / doctors directly. However, in the beginning,
entrepreneurs may find it difficult. Moreover, it is also important
to build up sufficient experience and learning in the team before
taking direct responsibility for execution of a project. Therefore,
it is suggested that in the incubation stage, venture promoters
may tie up with a larger medical transcription company in the capacity
of an affiliate. Companies such a Health scribe or Heartland, not
only subcontract their orders, but also help to develop a venture
into a self sustaining affiliate by providing training and advisory
services. These services may be offered for nominal fees.
Over a period of time, as the company begins to develop internal
competencies, it may start to develop direct relationships with
hospitals. This further helps to bypass intermediaries and improve
margins. Companies may also consider opening an office in major
markets, such as USA or Europe , to provide business promotion coverage
to certain regions / states. Internet can also be used as a useful
resource tool for tracking potential business points.
An aggressive marketing and sales team / network is a must in the
US, either by having a tie-up with an American Transcription company
or setting up one’s own network focusing on cost savings and better
turnaround times to clients. One can form a marketing consortium,
also. To ensure quality it is imperative to have ISO approved systems.
Recent Trends & New Technology Developments
The future looks bright for Medical Transcription as the medical
practitioners profession continues to grow and offer opportunities
for growth. However due to increasing maturity and decreasing differentiation
between service providers, the vendors now aim to provide value
differentiation by developing special features within constant cost
bracket.
It has been constantly said that medical transcription is threatened
by speech recognition technology and formatted electronic records.
Though at present, voice recognition software has not developed
to the extent that it is in wide usage in any industry, but as this
technology matures, transcriptionists will be able to use it to
increase their personal productivity, rather that considering it
as a threat to their jobs. Medical Transcriptionists are quite good
editors who will continue to fulfill that need in addition to transcribing
medical records. The profession shall continue to have the need
for more MTs worldwide.
Concern has also been raised, regarding the confidentiality issues
over the Internet. New regulations in the future would make it mandatory
for 128-bit encryption of patient records being transmitted over
the Internet to uphold security. As per certain reports, legislation
will soon be passed in the US that will require state-of-the-art
security be in place for all transmissions of medical records. US
and Europe have already signed data protection laws and it is imperative
that such laws are introduced in India to maintain security and
confidentiality.
Bottlenecks to Growth
While the MT industry has been growing in India , there are various
bottlenecks that impede the growth of this industry. The important
issues that need to be addressed are:
Although many state governments have announced that software and
IT service units can operate from residential areas and can operate
three shifts. However, this needs to be announced in all the states
and moreover the local municipal authorities need to take cognizance
of such notifications and not harass the companies. Therefore, Medical
Transcription companies should be allowed to be set up in residential
areas.
Constant Power Supply: Since the whole system is dependent on sophisticated
computer systems, they should have access to clean and continuous
power with no restrictions on the use of air-conditioners or generators.
Reliable telecom infrastructure needs to be available with single
window and time bound provisioning of leased lines and availability
of flexible bandwidth channels.
Cost of leased circuits needs to be brought down to internationally
competitive rates.
There is an immediate need for a coordinated and quality training
programme for this business in India .
Summary
Thus Medical Transcription is here to stay with multiple growth
opportunities. The same competitive factors that are leading companies
to outsource software developments to India are in operation here.
The International recognition that India received in software is
going to make it far easier for companies to sell the concept of
outsourcing IT-enabled services to India .
As per Nasscom’s survey, Medical Transcription has the potential
to earn annual revenue of Rs 4,000 crore and employ 50,000 people
by 2008. However, this requires significant improvements in the
telecom infrastructure. With the advent of voice recognition software
and the technological advances to grasp and analyze the human voice,
there will still continue to be a need for skilled transcription
specialist, who have enough understanding of the health record to
create an accurate final document. Medical Transcriptionists will
remain the best qualified to discern the nuances of human speech-indeed,
the ultimate speech processors.
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